Programmatic DOOH
Content is King, Location the Kingdom
01
90K Global Screens
Global reach with a single point of contact.
02
Audience Filters
Reach the right audience for your brand by selecting precise targeting filters.
03
Segmentation and Targeting
Show relevant ads to your audience based on their geographic location, time of day, and even the weather.
04
Dynamic Creatives
Show different creatives depending on the time, location and audience.
What is DOOH advertising and why should you include it in your marketing strategies?
Out-of-Home advertising includes billboards, signs, street furniture, and other specific locations such as stadiums or cinemas. However, as the world has become more digital, so has the outdoor advertising sector. This process gave rise to the digitalization of outdoor advertising known as DOOH or Digital Out-Of-Home advertising.
Large format
In this case, we are referring to all those screens seen by pedestrians and street traffic, from billboards on motorways to bus shelters.
Localized Marketing
We include in this format those screens that are found in relevant environments such as office buildings, shopping centers, gyms, universities and others.
Points of sale
Here we distinguish between those screens that are found at specific points of sale within the stores where a brand's products are sold. For example, in shopping centres, department stores, pharmacies, among others.
Street furniture
Street furniture with advertising screens offers a service to people in their daily activities, associating a positive experience with your brand's message.
Large size
Digital billboards and displays have visibility of up to 250 meters and increase the chances of being noticed by the audience by 20%.
Billboard digital
Large format, starting at 8 square metres. It is oriented horizontally and is usually placed quite high to optimise its viewing.
Reasons why you should include DOOH in your marketing strategies
Innovation in the outdoor advertising sector has led to advances such as the combination of first-party and third-party data, as well as innovative formats, which drive the success of campaigns. DOOH advertising has become a very effective and powerful resource that should not be overlooked in your marketing strategies.
Get more benefits for your communication campaigns. With advertising screens your brand will be able to:
- Change arts in real time and remotely.
- Share more eye-catching and dynamic ads.
- Access analysis and creativity tools.
- Convey an image of modernity and innovation.
- Avoid expenses when purchasing materials.
- Save production and installation time.
Bring your digital creativity to the urban space. With our range of advertising screens you get the best of both worlds.
Create flexible, dynamic and engaging communication campaigns. Share eye-catching ads, change artwork in real time and get more accurate metrics with digital advertising screens.